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Taylor Swift Announces Sponsor for her 1989 World Tour!

Keds® is kicking off its participation as an official tour sponsor of Taylor Swift’s The 1989 World Tour with a new collection of limited edition sneakers - and they're so cute!  To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the Tour Shoe that feature the city names of each tour stop in a neon sign design with pops of electric colour against a navy background.

There's also the cool 1989 Champion and 1989 Double Decker Slip-On, featuring a bright seagull print in sky blue accentuated by an embroidered “1989” detail on the heel, inspired by the cover art from Taylor’s record breaking album, 1989. Finishing touches for all styles include laces and trim in coordinating colours, and an exclusive collectible charm - we want!

We reckon that these are the ultimate unique concert souvenir - and the added bonus is that you'll be able to dance all thr way thorugh as they're SO blimmin' comfortable. The sneakers will be available on, select retailers globally, and at starting in May. Throughout the length of the tour, Keds will also be running loads of giveaways - so keep your eyes peeled!

Follow @Keds on their Twitter and Instagram accounts for tour updates and information on how to get in on the action. 

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